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          Setting a New Agenda

          TRANSFORMING CONSUMER GOODS FOR THE DIGITAL AGE

          Those brands that move quickly to embrace digital technologies will be first to secure a competitive edge.

          HEEDING THE DIGITAL CALL


          There’s no question that digital technologies are reshaping the consumer goods (CG) marketplace—and blurring the boundaries between stores and brands forever.

          While some mainstream brands may have lost ground to insurgent competitors, tomorrow’s winners are heeding the digital call and seizing competitive advantage.

          Many top CG providers choose Cognizant for help in building their digital culture. They value our expertise in the latest technologies, such as cloud, omnichannel marketing, blockchain and artificial intelligence. 

          SEGMENTS WE SERVE

          APPAREL & FOOTWEAR

          Solutions to improve sourcing strategies, elevate label management, optimize pricing, improve commerce and boost business effectiveness.

          CONSUMER DURABLES

          Foster innovation, decrease time to market and create more powerful brands with our industry experience and digital techniques.

          CONSUMER
          ELECTRONICS

          We help you drive innovation in the fast?paced global electronics industry, from product design to customer delivery.

          FOOD & BEVERAGES

          Respond to changing consumer, supply chain and technology dynamics by leveraging Cognizant’s digital experience.

          HOME & PERSONAL
          CARE

          Overcome product commoditization, spiraling R&D budgets and ever?changing consumer demographics with insight and innovation.

          CPG at the Tipping Point: How Brands Can Win in the New Routes to Market

          With consumer packaged goods increasingly moving to digital shelves, the old ways of promoting brands are obsolete. 

          VIEW PDF

          CONSULTING & SOLUTIONS

          Cognizant offers digital solutions well-suited for consumer goods companies, including trade promotions management as well as software and services focused on the cloud, mobile, social media and analytics.

          • Trade Promotions Management

            Trade promotions management is a large cost item for consumer goods companies. Our TPM/TPO solution and process re?engineering services help you measure ROI so that you can optimize decision?making. We offer TPM/TPO consulting, solution selection and process re?engineering that can help you systematically measure ROI and spend effectiveness.

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          • Marketing Services & Branding

            Marketing is increasingly about data, insights and ROI. Our teams are ready to help you rewire your marketing function, from managing the data and the capability set to how to read and interpret it to creating an enterprise digital marketing capability. Our services for consumer goods companies include social collaboration, assetSERV—our digital asset management solution—and marketing digitization. We also offer interactive marketing and marketing analytics.

          • Sales Effectiveness Solutions

            Create competitive advantage and improve your return on in-store promotions and merchandising spends with our services, including trade promotions management, sales process improvement, retail execution solutions, and assetSERV, our digital asset management product. We also offer Qualytics, our pre built analytics solution, and our social data and sentiment manager to analyze social network conversations.

          • Supply Chain Management

            Become leaner and faster through supply chain intelligence to streamline supplier network collaboration, warehouse management and other key areas of your business. Our services include supply chain strategy and transformation, supply chain planning, supply chain execution and supplier network collaboration. We also offer warehouse management and the SMART Toolkit—Cognizant's S&OP Maturity Assessment/Reporting tool to optimize sales and operation.

          LATEST THINKING

          News


          Events

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          Come out and meet us at these upcoming events.

          TAKE THE FIRST STEP

          Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

           Let's talk about how digital can work for your business.

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          Thank you for your interest in Cognizant.

          We’ll be in touch soon.